Shopify subscription app

The subscription app
without the surcharge

Most Shopify subscription apps charge a monthly fee and a percentage of every renewal — so the more you grow, the more they take. We charge $79/mo flat, zero transaction fees, and your renewal revenue stays yours.

Start Free Trial

30-day free trial · No credit card required · Cancel anytime

Monthly Revenue

$24,580

+12.5%

Active Subs

847

+23

Churn Rate

3.2%

-0.8%

New subscription - Premium Box2m ago

Billing success - $49.005m ago

Churn risk detected - Sarah M.12m ago

+30%

Revenue growth
in the first 90 days.

2.4x

More repeat customers
with flexible subscription pricing.

5 min

From install to live.
No developer needed.

Zero advertisement budget.
Subscriptions sell themselves.

How It Works

Installs in 10 minutes, not a week

Theme app extension means the subscribe-and-save widget appears on product pages without anyone editing theme code. Works on Dawn, Sense, Refresh, and every modern Shopify 2.0 theme.

Theme app extension — no liquid edits, no developer required
Dawn, Sense, Refresh, and all Shopify 2.0 themes supported
Customizable colors, copy, and discount display

What a subscription app should be

What actually matters when you pick a subscription app

Pricing transparency, install time, customer portal quality, and how easy it is to leave if it doesn't work out. We optimized for all four — and we'll show you each one.

Subscribe & Save

Let customers subscribe on any product page. Flexible discounts, multiple frequencies, and annual billing — all from a clean widget that matches your theme.

Customer Portal

Branded self-service portal where subscribers edit their subscription, earn rewards, share referral codes, and handle everything themselves — no support tickets needed.

Smart Cancellation Flows

When a subscriber tries to cancel, show personalized offers — a discount, a pause, a free gift. Multi-step flows with survey, retention offers, and save rate tracking.

Payment Recovery

Automatically retry failed payments with smart dunning sequences. Recover revenue that would otherwise be lost to expired cards and billing failures.

Real-Time Analytics

Track MRR, churn rate, LTV, subscriber growth, and billing success in one dashboard. Cohort retention, product performance, and revenue forecasts.

Bundles & Boxes

Curated subscription boxes, mystery boxes, and mix-and-match bundles. Let customers build their own recurring orders — or surprise them with a new selection every cycle.

Email & SMS Notifications

Automated emails for order confirmations, upcoming renewals, payment failures, and winback. SMS via Twilio, Nexmo, or AWS SNS.

Loyalty & Rewards

Reward repeat subscribers with points, tiers, and referral codes. Longer subscription = bigger discounts. Built-in retention tool that Recharge and Loop charge extra for.

Easy Migration

Switch from Loop, Recharge, Skio, or Bold in minutes. Import via API, CSV, or migrate automatically. Zero downtime.

See it in action

Every tool you need to launch, grow, and retain subscribers — built into one app. Go ahead, click around — everything below is interactive.

Analytics

Real-time subscription analytics

MRR, churn rate, subscriber growth, LTV, and billing success — all in one dashboard. No spreadsheets, no guesswork.

Revenue trends and forecasts
Churn breakdown: active, passive, expired
Product performance and cohort retention

Analytics Overview

7d30d90d

MRR

$12,480

+8.3%

Churn

2.1%

-0.4%

LTV

$186

+12%

Active

847

+23

ProductSubscribersRevenue

Premium Coffee312$12,168

Vitamin Bundle286$6,864

Snack Box249$7,470

Customer Portal

The features that ship in the box

Other apps charge add-on fees for analytics, retention, or SMS. With SimpleSubscription everything below is included in the base $79/mo.

Subscribe-and-save widget with configurable discount tiers
Self-service customer portal with magic-link login
Churn analytics, MRR, and cohort reporting
Automatic dunning for failed payments
Win-back email automation for cancelled subscribers
Free migration from any other subscription app

My Subscriptions

Manage your subscription orders

2 active

$63.00/month

Premium Coffee Box

Every month · $39.00

Next delivery: Apr 15

Active

SkipPauseSwapManage

Vitamin Bundle

Every 2 weeks · $24.00

Active

Retention

Smart cancel flows that save subscribers

When a customer tries to cancel, show them personalized offers — a discount, a pause, a free gift. Convert cancellations into retained revenue.

Multi-step cancel flow with survey
Offer pause, skip, discount, or free gift
Track save rate and revenue saved

Step 1 of 4

We're sorry to see you go

Help us improve — why are you cancelling?

Too expensive

Don't need it anymore

Switching to another product

Quality not as expected

Continue

Guided Growth

A structured path to subscription success

Most apps dump every feature on you at once. SimpleSubscription guides you through 6 stages — complete milestones, unlock the next level, grow at your own pace.

Launch

Install the widget, create plans, enable the customer portal, and import existing subscribers.

Retain

Automatic subscriber discounts, product swap, smart cancel flow, dunning, and frequency optimizer.

Upsell

Bundles, checkout and cart upsells, cross-sell carousel, and one-time add-ons to boost AOV.

Engage

Free trials, gift subscriptions, loyalty ladder, rewards points, referrals, and winback campaigns.

Customize

White-label portal, custom email and SMS providers, translations, auto-tagging, and Shopify Flow triggers.

Scale

Memberships, churn predictions, A/B testing, and advanced subscription analytics.

Progress is tracked automatically as you set up features — no manual input needed

Compare

How we compare to Recharge, Loop, Skio, and Appstle

Recharge starts at $99/mo + 1% transaction fees. Loop is $99/mo + 1%. Skio is $499/mo. Appstle is cheap to start but charges per subscriber over a low threshold. We're $79/mo flat — and that's it.

Feature

Recharge

Loop

Skio

Monthly price

From $79

From $99

From $499

Transaction fees

1.49% + 19¢

1% + 20¢

Paid add-ons

None

Multiple

None

Free trial

30 days

14 days

30 days

Subscribe & Save

✓

Annual subscriptions

✓

Limited

✓

Subscription bundles

✓

Gift subscriptions

✓

Checkout upsell

✓

Membership plans

✓

✗

Customer portal

✓

Skip, pause, swap

✓

Self-service payment updates

✓

Multi-language portal

✓

Limited

✗

Smart cancel flow

✓

Failed payment recovery

✓

Loyalty ladder

✓

✗

Rewards points

✓

✗

Winback campaigns

✓

✗

Refer-a-friend program

✓

✗

Churn predictions

✓

✗

Frequency optimizer

✓

✗

MRR & churn dashboards

✓

Built-in A/B testing

✓

✗

Advanced forecasts

✓

✗

REST API

✓

Webhooks & Shopify Flow

✓

Cross-sell recommendations

✓

✗

Customer auto-tagging

✓

✗

Guided growth journey

✓

✗

Setup without developer

✓

Limited

✓

Free migration

✓

$500+

—

Zero downtime migration

✓

✗

Savings Calculator

See how much you save vs other apps

Based on $50 average order value. Most subscription apps charge 1%+ per transaction on top of monthly fees.

Subscribers

Other apps cost /mo

SR cost /mo

You save /mo

500

$99 + ~$300 fees

$79

$320

1,000

$99 + ~$600 fees

$79

$620

5,000

$299 + ~$3,000 fees

$239

$3,060

10,000

$499 + ~$6,000 fees

$399

$6,100

Even with just 1,000 subscribers you save $620/mo — that's $7,440/year back into your ad budget.

Pricing

Simple pricing. No transaction fees.

Three plans, 30-day free trial on all. Pick the one that fits your business.

MonthlyAnnual Save 20%

Starter

$79/month

$950 billed annually · save $238/yr

Unlimited subscribers

Everything to launch subscriptions

Subscribe & Save widget
Annual subscription billing
Self-service customer portal
14 languages supported
Passwordless login (magic link)
Automatic transactional emails
Portal branding (colors & logo)
Bulk subscription actions
Smart cancellation flow
Failed payment recovery
Frequency optimizer
Free migration & API/CSV import
MRR & revenue analytics

Start 30-Day Free Trial

No credit card required · Cancel anytime

Already using another app? Switch in 4 steps.

Free migration from Recharge, Loop, Skio, or Bold. Zero downtime.

Step 1

Connect

Upload a CSV export or connect via API. We fetch all your subscription data automatically.

Step 2

Review

Preview every subscription in a staging area. Verify billing dates, pricing, and product mappings before anything goes live.

Step 3

Activate

Happy with what you see? One click to go live. Not happy? Cancel and nothing ever changed.

Step 4

Done

Subscriptions are live. Customers get portal access. Billing continues seamlessly — zero downtime.

Migrating from Recharge?

We transfer all subscriber data, payment methods, subscription contracts, and billing dates. Recharge charges $500+ for migration — we do it free. Learn more about switching from Recharge →

Migrating from Loop?

Full migration from Loop Subscriptions including subscriber data, contracts, and payment methods. Learn more about switching from Loop →

Migrating from Skio?

We connect directly to Skio's GraphQL API to import all your subscriptions, customers, and payment methods. Save up to 90% vs Skio's enterprise pricing. Learn more about switching from Skio →

Migrating from Bold or another platform?

We support migration from any subscription platform via API or CSV import. Upload your subscriber data, review everything in staging, and go live with one click.

FAQ

Choosing a subscription app — FAQ

Is there really no transaction fee?

Zero. We never charge a percentage of your revenue. You pay a flat monthly price based on your plan.

How long does migration take?

Most migrations from Loop, Recharge, or Bold complete in under 30 minutes. We support CSV import and API migration with zero downtime.

Can I try before I buy?

Yes — every plan comes with a 30-day free trial. Cancel anytime.

What happens if I exceed my subscriber limit?

We'll notify you and help you upgrade to the right plan. No surprise charges.

Do you support Shopify's native subscription APIs?

Yes. We use Shopify's Subscription Contract API, selling plans, and checkout extensions. Fully native integration.

Can customers manage their own subscriptions?

Yes. The branded customer portal lets subscribers edit their subscription, earn rewards, share referral codes, and handle everything themselves — no support tickets needed.

Does the widget work with my theme?

Yes. The Subscribe & Save widget automatically adapts to your store's design. You can also customize colors, text, and layout from the app settings.

What payment gateways do you support?

We work with Shopify Payments and any gateway that supports Shopify's subscription APIs. Your customers check out through Shopify's native checkout — no third-party payment pages.

Do you offer dunning / failed payment recovery?

Yes. Our smart dunning system automatically retries failed payments on an optimized schedule, sends reminder emails to customers, and recovers revenue that would otherwise be lost.

Can I sell subscription bundles or build-a-box?

Yes. Create curated boxes, mix-and-match bundles, or let customers build their own recurring orders from your product catalog. Available on the Premium plan.

How does the free trial work?

You get full access to all features in your chosen plan for 30 days. Cancel anytime upfront. After the trial, billing starts automatically.

What's the difference between plans?

Starter covers the essentials — subscriptions, portal, widget, and basic analytics. Pro adds bundles, upsells, loyalty, and winback campaigns. Premium unlocks memberships, churn predictions, A/B testing, forecasts, and referral program.

Do you charge transaction fees?

No. SimpleSubscription never charges transaction fees on any plan. You only pay Shopify's standard payment processing.

Can I upgrade or downgrade anytime?

Yes! Switch between plans at any time. When upgrading, you'll be billed the prorated difference. Downgrades take effect at the next billing cycle.

Can I migrate from another app?

Yes! We support migration from Recharge, Bold, Loop, Skio, and CSV imports. Most migrations complete in under 30 minutes.

Is there a subscriber limit?

No. All plans include unlimited subscribers. Whether you have 10 or 100,000 subscribers, the price is the same.

How to Choose the Right Shopify Subscription App in 2026

The Shopify subscription app market has consolidated around a handful of major players — Recharge, Loop, Skio, Appstle, Bold — but choosing the right one involves more than reading their marketing pages. The differences that matter most only become visible when you're operating a real subscription business: pricing at scale, data portability, portal quality, and how quickly the app responds when something breaks.

Understanding Shopify's native subscription API

Since Shopify released its native subscription API in 2021, the technical foundation of subscription apps has split into two camps: apps built on top of Shopify's native subscription contracts, and older apps that maintain their own parallel subscription database. The distinction matters for several reasons. Native subscription contracts mean your data is in Shopify's ecosystem — it shows up in your Shopify analytics, migrates cleanly if you change apps, and benefits from Shopify's ongoing investment in the subscription infrastructure. Apps with parallel databases create data silos and make migration to a different tool painful.

Native API apps: data in Shopify, clean migrations, Shopify analytics integration
Parallel database apps: data lock-in, migration requires export/import, analytics mismatch
Shopify Functions: native discounts and delivery rules, no workarounds needed

The real cost of subscription app pricing

Every subscription app has a headline monthly price, but the actual cost depends on whether they charge transaction fees on top. A 1% transaction fee on $50k MRR is $500/mo — more than six times the $79/mo flat cost of SimpleSubscription. Most merchants don't run this calculation until they're already locked in. Before choosing a subscription app, calculate your expected subscription revenue at 6 months and 12 months, then apply the transaction fee percentage. The number that comes out is what you're actually agreeing to pay.

Evaluating the customer portal before you commit

The customer portal is the part of the subscription app your subscribers interact with directly. A poor portal creates support tickets, frustrates customers, and contributes to churn. Before committing to a subscription app, request a demo portal or create a test subscription and log in as a customer. Check: how many taps does it take to skip a delivery? Is the next order date prominently displayed? Does it work on mobile? Is the login experience friction-free? Can you customise the branding to match your store? These questions have obvious answers once you're in the portal, but they're rarely covered in the marketing materials.

Mobile-first layout — subscribers mostly access portals on phones
Next order date visible immediately on login
Skip, pause, swap — each a single tap
Custom domain support — portal.yourstore.com not portal.appname.com
Magic-link or passwordless login

Migration: what it actually involves

Every subscription app offers 'free migration' but they don't all mean the same thing. At minimum, migration covers importing active subscription contracts — the customer, product, price, frequency, and billing date for each active subscriber. A thorough migration also covers payment method migration (so existing subscribers don't have to re-enter cards), order history, and cancellation reason history. Ask the app specifically: do migrated subscribers need to re-enter their payment information? If the answer is yes, expect a surge in churn during migration as some subscribers don't bother re-entering their card.

Support quality and response time

When something breaks in a subscription app — a billing run fails, a webhook stops firing, a subscriber gets double-charged — the speed and quality of support response directly affects your business and your subscribers. Large apps with many merchants can have slow support queues. Evaluate support by looking at recent app store reviews specifically about support responsiveness, and by asking during the sales or trial process how support is structured. Chat support is generally faster than email. Response time under 4 hours for critical billing issues should be a minimum expectation.

Key features checklist for a Shopify subscription app

Before installing and configuring any subscription app, confirm it covers the capabilities your subscription model requires. Not every app supports every feature, and adding missing functionality via custom development is expensive and fragile.

Subscribe-and-save widget — configurable discount tiers, frequency options
Customer portal — skip, pause, swap, address update, payment update
Dunning automation — configurable retry schedule, subscriber notifications
Churn analytics — MRR, cohort survival, cancellation reason reporting
Win-back automation — email sequences triggered on cancellation
Public API and webhooks — for integration with external systems
Free migration tool — including payment method migration
Flat pricing or transparent transaction fee structure

Try the subscription app that doesn't tax your growth

30-day free trial. Cancel anytime. Migrate free if you don't love it.

Start Free Trial on Shopify

30-day free trial · No credit card required · Cancel anytime · Save 20% with annual billing

The subscription appwithout the surcharge

Installs in 10 minutes, not a week

What actually matters when you pick a subscription app

Subscribe & Save

Customer Portal

Smart Cancellation Flows

Payment Recovery

Real-Time Analytics

Bundles & Boxes

Email & SMS Notifications

Loyalty & Rewards

Easy Migration

See it in action

Real-time subscription analytics

The features that ship in the box

Smart cancel flows that save subscribers

A structured path to subscription success

How we compare to Recharge, Loop, Skio, and Appstle

See how much you save vs other apps

Simple pricing. No transaction fees.

Already using another app? Switch in 4 steps.

Connect

Review

Activate

Done

Choosing a subscription app — FAQ

How to Choose the Right Shopify Subscription App in 2026

Understanding Shopify's native subscription API

The real cost of subscription app pricing

Evaluating the customer portal before you commit

Migration: what it actually involves

Support quality and response time

Key features checklist for a Shopify subscription app

Try the subscription app that doesn't tax your growth

The subscription app
without the surcharge